AI Questionnaire: The Verdict’s In

Earlier this month we sent out a questionnaire to all our clients to find out what AI solutions would be of most value to their business.

That’s our focus – business value.

Does an AI solution address a customer challenge? Does it generate additional revenue?

We received most responses immediately, demonstrating the eagerness of our fashion brands to harness AI to make smarter business decisions.

These responses came from big and small fashion brands alike, showing that the appetite for powerful AI solutions is not restricted to fashion brands of any particular size. All brands want to be involved whatever their turnover.

As if to underline this fact, we found that most brands already use AI in some form or other. They might be using ChatGPT to research fabrics, using Claude to write marketing copy, or working with Gemini to create promotional graphics.

But we want to go a step further and harness the millions of data points we have to create rich business intelligence that leads to more revenue.

The next step? We are collating all the client responses to prioritise the AI solutions we need to work on first.

If you took the time to fill out our questionnaire, thanks.

You’re helping us build better solutions.

P.S. We’ve been very pleased with our August/September AI testing. You can read our blogs on the topic here and here.